Contentstack creates drag-and-drop, composable CMS environment

Contentstack has added new native visual building capabilities to its platform. Visual Builder’s experience-building capabilities accelerate workflows for marketers. The announcement was made today at ContentCon Europe in London.

Marketers can now visualize their current and future work in a headless environment with Contentstack, which enables teams to natively see composability across vendors (such as integrating content from a DAM and CMS), personalization and audience impersonation, generative AI-driven content creation, and future iterations of their digital properties.

As more organizations adopt Headless CMS technology and composable architectures to support the demands of modern marketing, the need for business users to be able to visualize their work has steadily increased. Contentstack’s Visual Builder offers a full set of tools for users to create and see their work in real-time, across any persona.

“I love that we’re overcoming an obstacle for our customers. But what I love even more is how this capability combines with personalization, automation, and GenAI to be true to our North Star: The world’s best digital experiences run on Contentstack. We’re not focused on one-and-done capabilities. Instead, we work relentlessly toward complete solutions that allow brands – and the marketers and developers within them – to rise above the noise,” said Neha Sampat, Founder & CEO, Contentstack.

 “Now marketers can build and see what they’re doing, which will help them achieve the holy grail of personalized digital experiences at scale, faster. But this isn’t just a story about enabling marketers. The headless world rests on the shoulders of the modern developer and we’ve assembled the best tools and learning paths to make that happen,” said Conor Egan, VP – Product, Contentstack. .

This announcement builds on Contentstack's earlier introduction of premium capabilities aimed at helping customers reimagine personalization at scale. Contentstack Personalize integrates segmentation and testing directly into the CMS, streamlining fragmented content production. Contentstack Brand Kit addresses the issue of generic AI-generated content by making it brand-aware, while Contentstack Automate simplifies the process of operationalizing and replicating large volumes of personalized content.