CPG Mobile Ad Spends grew 175% in 2013, says InMobi

InMobi has announced that mobile ad spends by consumer packaged goods (CPG) companies on its network grew 175% in 2013. InMobi has been working closely with Unilever and its partner media agencies to deliver creative ad formats, mobile insights and help build mobile capabilities within Unilever's organization.

"CPG companies are increasingly adopting a mobile-first strategy to engage their consumers. Unilever has been an innovator in advertising across print, TV, digital – and now mobile. As their mobile marketing partner, we are proud to deliver exceptional creatives and user insight-based targeting that truly power Unilever to be the leading brand across all its product categories," said Atul Satija, Vice-President & Managing Director, Asia-Pacific and Japan, InMobi.

With a team of over 200 across Asia-Pacific, the Middle East and Africa, InMobi has local delivery support across all the key markets to service the diverse requirements of CPG clients. Besides media, creative services and ad delivery, InMobi also provides consumer insights, research data, and cutting-edge technology platforms for its client's mobile marketing campaigns on its network.