Crayon Software Vouching for a Strong Software Asset Management Policy

Vikas Bhonsle, CEO - Crayon Software Experts India shares with VARINDIA the numerous market opportunities that he sees in the India market and about its partnerships with Microsoft, IBM and Array Networks -

What kind of opportunities does the current market conditions in India provide to Crayon Software?

Technology is advancing at lightning speed and has evolved tremendously over the past two decades; and at the very heart of all this technology innovation is software. For software publishers– this is good news.

Business models are emerging that require vendors to adapt their offerings to meet the changing needs of the market. Being able to offer flexible payment models, manage entitlements, and control use, as well as track and aggregate product-usage data to inform business decisions and enable continued innovation are just some of the top software licensing challenges affecting software publishers today. There are others. Software publishers that equip themselves with the right set of tools can expect to not only conquer these challenges, but to also turn them into opportunities to expand and grow their businesses in the process.

In this environment there are huge opportunities to embrace a Cloud Based Licensing

Opportunities are -  

** Cloud-Based licensing for Applications & Intelligent Devices

** How to provide Access Anytime, Anywhere and on Any Device

** Software Monetization

** Subscription & Consumption-Based Pricing

** Enforce License Terms in Virtual Environments

** Prevent Software Piracy

** Improved Customer Satisfaction through Self-Service

** Secure & Automated Electronic Software Delivery- trials, upgrades, updates

How are you going to leverage these opportunities by partnering with companies like Microsoft, IBM and Array Networks?

We have strong partnerships with Microsoft, IBM & Array Networks. To talk about Microsoft in specific, they took a huge step by joining, “The Linux Foundation”. Microsoft plays a central role in the promotion of open source software. This stands to expand, as we benefit from their expanding range of contributions on open source in the cloud and on-premises.

How are you helping smaller organizations with software compliance issues and build a more robust IT strategy? What kind of challenges do you see in this regard?

Keeping data information secure from misuse in today’s world isn’t as easy at all - especially with the widespread adoption of cloud computing. And even if you take every adequate precaution there are still many ways that information can land in wrong hands.

We at Crayon help our Customers manage and secure various types of company data. Our top priority is helping our customers keep their sensitive data where it belongs and as secure as possible. We have the right tools and processes in place to help Customers do the right thing for their business in a productive and efficient way.

SAM’s adoption in India has been significantly Sluggish. There is lack of understanding of it and  many Companies have not set policies to systematically and consistently categorize their data, and consequently, they don’t have controls in place to ensure that all categories of data are handled appropriately.

We are constantly talking to Customers and calling out the urgent need to implement a sound software asset management policy and have also highlighted the benefits of SAM in managing technological change, extenuating future investments, reducing legal risk and saving money for the business

How is the advent of Cloud helping to assuage this situation?

Cloud adoption is a journey that impacts the entire organisation. Faced with a swing of the innovative industry, Customer and technology gravities, today’s software asset management landscape looks quite different a decade ago. The evolution of the asset management looks at the technology solution transformation with the advent of cloud computing helps CIOs decide whether cloud solutions fit into their future plans and strategies.

What would be your future plans with regard to business growth in the country?

When we really look at the India Market from a positioning standpoint the vision is to create a niche for ourselves as a highly capable organisation in the area of SAM & Cloud.  From a business perspective the focus and strategy is grow the profitability of the business one-and-a half times faster than our revenue.

What is your go-to-market strategy?

Our go-to-market strategy is to work with our Partners. The whole idea is to complement our skills on SAM first – Cloud first proficiency with the services of our Partners thus providing a wider bouquet of solutions and services to our Customers which can help them solve business challenges. Thereby helping our Customers thrive & grow