CrowdStrike drives partner growth and profitability with expanded accelerate program

Amid growing complexity in cybersecurity, CrowdStrike is addressing partner challenges with a scalable program that enables seamless engagement, maximizes value, preserves margins, and helps partners outpace the competition

CrowdStrike has unveiled a significant expansion of its Accelerate partner program, advancing the next phase of partner-driven go-to-market strategies in cybersecurity. The company is equipping its partner ecosystem with improved incentives, tools, training, and resources to boost profitability and deliver exceptional customer outcomes through the CrowdStrike Falcon platform.

CrowdStrike’s global Accelerate partner program brings together the cybersecurity partner ecosystem—service providers, distributors, resellers, ISVs, MSSPs, MSPs, and more—to offer solutions that help customers tackle challenges related to cost consolidation, simplifying security, and preventing breaches. The expanded program offers partners increased revenue opportunities, exclusive discounts, rebates, training credits, and seamless, predictable pricing models.

With mounting go-to-market complexity across the cybersecurity landscape, partners often struggle to deliver seamless engagement and differentiation. CrowdStrike is tackling this challenge with a modern, scalable program that empowers partners to maximize value, maintain strong margins and outpace the competition. A key driver of this transformation is Falcon Flex, which provides adaptable licensing for the Falcon platform’s full portfolio of best-in-class modules, enabling partners to deliver greater value to customers by offering the flexibility to use what they need, when they need it. CrowdStrike also recognizes shared contributions through initiatives like CrowdStrike Volume Incentive Rebates (VIR) and CrowdCard, fostering collaboration through deal sourcing/origination, referrals, influence and services contribution to create a clear path to success for joint customers.

“Cybersecurity in an AI-accelerated demand environment is a high-stakes, mission-critical need - partners who embrace collaboration and innovation will win,” said Daniel Bernard, chief business officer at CrowdStrike. “We expanded these programs to accelerate our ecosystem’s success, enabling partners to move faster, drive deeper engagement, and maximize customer value with the Falcon platform. Our partners are on the front lines of stopping breaches, and we’re giving them the tools to win in a market that demands relentless innovation and flawless execution.”

The new Accelerate program introduces four purpose-built partner tracks, each designed to drive success through clear incentives, increased automation and exclusive benefits:

·       Reseller Partner Program – Simplifies engagement with clear tiers, revenue-based incentives and streamlined pricing.

·       MSP Partner Program – Empowers managed security providers with automation, VIR benefits and enhanced service delivery models.

·       Distribution Program – Standardizes two-tier go-to-market execution and unlocks new growth rebates.

·       Technology Ecosystem Program – Formalizes integration partners’ ability to source, refer and influence deals, unlocking ecosystem-driven revenue opportunities.

"As a long-standing CrowdStrike partner, I've seen their program evolve from a reseller model into a dynamic ecosystem that enhances our ability to deliver value across all routes to market,” said Noel Allnutt, CEO at Sekuro. “This evolution has strengthened our partnership and reinforced our position as a trusted cybersecurity advisor, enabling us to better meet our clients' ever-evolving needs."

“CrowdStrike's new distributor partner program is transformational for Westcon and our partner ecosystem,” said David Grant, CEO at Westcon-Comstor. “Its innovative pricing structure supports profitability across all channels, with automated discounts and competitive pricing parity between indirect and direct resellers. This strategic approach not only protects our margins but also drives true scalability for both Westcon and CrowdStrike.”