Cyber Security To Cyber Immunity: Kaspersky
In a recently organized e-partner meet organized by VARINDIA and Kaspersky, being attended by 90 partners from across the country.
On the introductory speech, Dr. Deepak Kumar Sahu, Chief editor-VARINDIA Spoke on how Cyber Security has never been more important than what it is today. Globally, India and Southeast Asia are among the world’s fastest-growing economies. Prime Minister, Narendra Modi, in his recent Independence Day speech announced that India will get a new, 'robust' cyber security policy soon. As per the Internet Crime Report for 2019, released by the USA's Internet Crime Complaint Centre of the Federal Bureau of Investigation, has revealed that India stands third in the world among top 20 countries that are victims of internet crimes. India has a huge part of the tech-savvy population. Covid-19 has shown the importance of having a strong cyber security measure, while organizations have done their best in trying to secure their employees, users and vendors from cyberattacks. This brings a huge opportunity for the partners to reach out their respective customers for resolving the issues.
Dipesh Kaura, General Manager, South Asia-kaspersky spoke on, the commitment of Kaspersky from last 22 years and present in more than in 200 countries, which itself establishes on our global footprint we have into cyber industry that has evolved organically. Today, we continue to serve and protect our customers from cybersecurity at a point in time where we are talking about advanced cyber protection, advanced cyber defence, where we have been instrumental in creating our own solutions to match the ever evolving threats in the market. We are still continues to spend more than 30% of its revenue back into research and development and getting into the latest technology for cyber defence.
When we are talking about cyber defence and Cyber Intelligence. We have the facility for trusted partners and government stakeholders to review the company's code, software updates and threat detection rules. The company opened Transparency Centers in Zurich and Madrid. In 2020, new Transparency Centers will be opened in Kuala Lumpur, Malaysia, and in São Paulo, Brazil. Security is all about managing technology smoothly. Dipesh spoke about the India team, India is a very focused market for us and there are new faces new people, new energy, new way of doing businesses and completely new ways of aligning to the market.
In a Fire side chat session:
Q: How the solutions of Kaspersky brings peace of mind to the cyber warriors/Channel Partners of Kaspersky?
Dipesh: The ease of integration right now is making the adaptability of this technology very easy. A partner would realise that it's much easier to instal Kaspersky solution in, and the kind of response and manageability which has been offered by Kaspersky is quite easy and convenient and is very adaptable and less complicated. We have also made the change, where enterprises also willing to take it forward, it has helped to create a strong mindshare and business opportunity in the small and medium business space .
Q: As the small business are one of the primary target of cyber criminals. How do you insure them to afford a security solution.
Dipesh: We are trying to make the solution less complicated, more adaptable, that is an inherent fear if you're trying to bring to the solution, but I think helping the customer in times of trouble, where maybe he's in a situation of an attack any piece of guidance, that is where we can step in and do the hand holding.
Q: What are the GTM strategy for addressing the need of the hour cyber security solutions for those who have to work from home.
Dipesh: So I think from a channel perspective, see the entire purpose, from the customer side has moved to the endpoint and I think this is the best time for Kaspersky because we started this idea of cyber immunity about a year and a half ago.
Q: My last question is, there has been an issue of the finance and the cash flow of the partners, been a big hit on this difficult time. How did you support the channel.
Dipesh: Yeah, In fact, the small and medium business has been the most affected, also the ones, the customers who have already seen with Kaspersky. We've done a lot of free trainings for cyber awareness, hence the awareness level goes up and the protection tools can protect themselves from the mistakes created by humans, the channel community. Myself have spent a lot of time in training, training and empowering partners and customers both.
We are 100% focused partner driven company, our entire business transactions happens by a partner, so that's all transactions.
Sachin Relwani, Head of Channel Sales, South Asia, Kaspersky spoke about the United Partner Program and its benefits and at the same time Nitin Dubey, Senior Pre-sales Manager, South Asia spoke about the newer products and solutions.
Lastly, we work with all the segments whether the small and medium business, Government / public sector and enterprise. As we work with most of the segments, , you need to suggest and come back to us and say that they need to work in a new segment, you have to probably walk around with it.