Cyberoam rises on back of its successful partner programs

Cyberoam is receiving phenomenal response from its partner oriented programs. The company, which won the Channel Champion 2013 crown beating large players like Cisco and Fortinet, has built on the momentum gained last year and is attracting new players with its increased market coverage and partner profitability.
Cyberoam performed strongly last year when its partner and channel focused initiatives allowed it to register an impressive 50% growth in FY 12-13. Partner communities’ sustained efforts have led Cyberoam to build a stronghold into emerging markets. In turn, Cyberoam has extended benefits via several incentives and rebate programs to more than 150 partners last year.
The partner community is upbeat about its growth prospects this year as well. Naveen Arora, Owner,Technoware Systems India Private Limited, said, “We are currently registering one of the busiest quarters in terms of sales and with margins ranging from 10% to 15%, we are sure that this time we will beat all our previous records. This has been possible due to Cyberoam’s superb sales and support team; we have converted almost every single lead they have provided us so far. Seeing this kind of support, we are confident that Cyberoam network security appliances will soon dominate the market.”
To gain foothold in new markets, Cyberoam appoints business development managers (BDMs) situated locally with strong understanding of business in the region. The BDMs have been crucial in setting up initial growth strategies for Cyberoam in emerging markets, and have so far received a positive response
AnuradhaMakhija, Owner, One Network commented, “We are impressed with Cyberoam’s professionalism and its commitment towards meeting the partners’ demands. Their managers have been very active in resolving any incentive payout or grievance or sales support related issues. Also, their marketing activities and sales training has been very effective for grooming the young talent at our organisation. The association with Cyberoam has been very profitable so far and we are confident that this association will grow even bigger with time.”
Cyberoam has received a tremendous response from its training programs where the organization has trained more than 300 engineers last year. Cyberoam Certified Sales Champion (CCSC) program allows partner sales engineers to gain from Cyberoam’s organizational knowledge and attain practical knowhow of operations in the network security market. Cyberoam Certified Network Security Professional (CCNSP) is yet another program which is bridging the gap between academia and the network security industry.