Cyble’s channel policies founded on a “Partner-First” approach

MANDAR PATIL
SVP - INTERNATIONAL MARKETS AND CUSTOMER SUCCESS, CYBLE

“Cyble’s channel policies are built on a “Partner-First” foundation, aligning corporate objectives with evolving partner priorities. Our programs that include MSSP, Reseller, Referral, and Technology Alliance (TAP) offer flexibility across business models and markets. Tiered benefits (Authorized to Platinum) ensure scalable growth with structured incentives like rebates, market-development funds, and co-marketing support. Dedicated partner managers and flexible deployment models allow each partner to align our solutions with their customer needs while meeting Cyble’s goal of global reach and innovation-led growth.

BUILDING PARTNER TRUST AND LOYALTY

Trust and loyalty are driven by collaboration and transparency. Through the Cyble Partner Network (CPN), partners access training, certifications, sales enablement, marketing collaterals, and technical documentation. We offer dedicated support teams, joint business planning, and incentive-based programs to recognize high- performing partners. Initiatives such as co-branded marketing campaigns, integration support under TAP, CRN listing and partnerships with leading GSIs demonstrate our long-term commitment to partner success. By fostering consistent communication, transparent rewards, and shared market opportunities, we ensure sustained confidence and mutual growth.

Partners are central to Cyble’s expansion strategy. They help us enter new geographies, industries, and customer segments by combining local market expertise with our threat-intelligence capabilities. Collaborations such as alliances in Africa, Europe and integrations with platforms like InsureMO showcase how partners unlock vertical-specific opportunities. MSSPs embed Cyble’s threat-intelligence into their service stack, creating recurring revenue streams. Our tiered programs further incentivize business development, making partners key catalysts for expanding Cyble’s footprint and accelerating global adoption.”