As the content explosion today, we have only a window of opportunity of a few seconds to make an impact. If the audience does not relate to our messages at a personal and emotional level, they are most likely to forget your messages. Videos, ads and campaigns that we see going ‘viral’ all have the same trait- they connect with the audience emotionally. High production value, good camera work and acting are secondary.
To build brand loyalists and ambassadors, we must make an impression on the user’s mind and heart. A relationship has to be built to make them care for your brand. When your message connects with the audience emotionally, they instinctively respond to your brand." Said Samir Vora, Chief Marketing Officer, Dailyhunt.
Samir said, we are coming out with, very special campaign for all of us as we are adopting a young and fun tone, to build brand resonance with the youth, through situational humour. Digital marketing in India is very promising, and it is poised for even more rapid growth.
It’s a multimedia campaign featuring six 6, fresh, young and fun videos of which we have released 3 right now. Through these videos, we have highlighted the benefits of Dailyhunt for its users. We have communicated how relevant we are in terms of content, our hyper-local presence, news and entertainment, and above all, we help keep the youth of our country abreast with what’s happening around them
In the first week itself, the campaign has seen over 20 million views, over 500K likes and has been shared over 50K times. Samir further says.
I see the following important trends in the industry
- As the next 500 million Indians get online, we are seeing greater demand for hyper local and vernacular content pan India. We can see it playing out in Dailyhunt as well, he concludes
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