Dassault Systemes renames RTT to 3DXCITE

Dassault Systèmes has announced the renaming of recently acquired Realtime Technology (RTT) to “3DXCITE” and the new brand’s ambition: to enable a 3DEXPERIENCE strategy that goes beyond engineering and encompasses a customer’s entire business cycle across all communication channels with powerful, streamlined and efficient storytelling.
 
Bernard Charlès, President & CEO, Dassault Systèmes, said, “In today’s experience economy, brands demand a seamless interplay of 3D design, marketing and sales applications to create high-impact storytelling across all channels. And it is only natural to develop our R&D ecosystem in Germany, close to so many critical customers. Given these factors, our acquisition of RTT and the creation of 3DXCITE to carry out our new 3DEXPERIENCE ambitions are an unsurprising step, I think.”

The refocussing of 3DXCITE on enabling the “PLM of the marketing asset” will have significant impacts across Dassault Systèmes’ customer base and vastly increase the value of the digital assets they create every day.

The 3DXCITE portfolio will consist of Upstream Experience offers, such as visual HMI design and visual design configurators, Sales & POS Experiences that include visual sales management book and visual flagship stores, and Consumer Journey Experiences with visual personal shoppers and visual web configurators.