Dassault Systèmes aligns its growth and future with that of its customers

Archana Sinha
Geo Marketing Leader, India, Dassault Systemes

Brand Positioning vs. Marketing Tactics 

Dassault Systèmes uses its 3D software applications to transform the way products are designed, produced and supported, enabling businesses to craft delightful customer experiences. Our 3DEXPERIENCE platform offers unique collaborative applications embedded within the platform such as 3D design, engineering, modelling, simulation, data management and process management on the cloud and on premise; social communication, community building and ideation applications for collaborative innovation; 3D visualization, analytics and dashboarding for knowledge sharing and data-driven decision-making for communities. While other brands who are present in the segment might offer only specialized solutions for one segment, our endeavour is to empower our customers with digitalization by making our 3D offerings more accessible. Our strategy is based on the 3DEXPERIENCE platform and through it we connect the customer and their experiences by offering a holistic end-to-end solution on the platform.

Our marketing efforts are directly connected with the business. One of our core objective is to support the target verticals. They are aligned with the growth and the future of Dassault Systèmes in the country. We have more than forty-five VARs through our Professional Channel and Value Solution Channel to strengthen our offerings across the country.

 
Last year, through our marketing outreach campaign - 3DEXPERIENCE on Wheels, we reached out to over 140 companies in over 90 days, showcasing futuristic technologies to numerous SMEs across 13 cities in 16 industrial hubs in Tamil Nadu, Karnataka and Maharashtra. Lastly, we also have an incubation program for our professional channel network for start-ups. We have a strong desire to help companies with solutions to build innovative products for the future. With our Center of Excellence in Karnataka and Andhra Pradesh, our vision is to support the State Government’s initiative to build the workforce of the future by skilling them to be ready for the jobs offered by the industries.

Good data for a Good Brand Strategy 

 
We at Dassault Systèmes provide businesses and people with virtual universes to imagine sustainable innovations. As the 3DEXPERIENCE company, we have designed our business experience platform – the 3DEXPERIENCE platform – to help our clients imagine, design, simulate and deliver these powerful experiences. Dassault Systèmes’ collaborative solutions foster social innovation and expand possibilities for the virtual world to improve the real world.

 
We address twelve different industries such as Transportation and Mobility, Aerospace and Defence, Industrial Engineering and several others with our portfolio of brands for product design, simulation manufacturing, collaboration and analytics available on the 3DEXPERIENCE platform. Data and market opportunity in each of these verticals are critical for us and therefore we work closely with industry bodies and associations for these sectors.

 
R&D driving Growth

 
In 2016, we acquired 3DPLM Software with a talented team of more than 2,000 employees in India, working on research and development. They are fully part of Dassault Systèmes’ global R&D and they contribute to our strategic 3DEXPERIENCE platform journey.