Datawind continued its top position during Q1 2017, with 34% market share according to CMR’s India Quarterly Tablet PC Market Review.
iBall was at number 2 position with 16% market share followed by Samsung at 15%. Around 0.76 million tablet PCs were sold (shipped) in India, recording 6% decline over the previous quarter. However, the market recorded a 16% decline in Q1 2017, when compared with the same quarter of last year.
4G and 3G based tablets witnessed sequential increase of 15% and 31%, respectively, in terms of units shipped. Alternatively, 2G and Wi-Fi based tablets saw sharp decline of 62% and 33%, respectively as compared to the previous quarter.
“The continuous decline in the tablet space could be attributed to the lack of promotional activities in the space. Aadhaar has, of course, provided a lot of impetus to the market, but at the same time B-To-C consumption entirely depends on the promotional activities and some exciting features,” says Menka Kumari, Lead-Analyst, Tablets, CMR.
The tablet market within the price category of Rs. 10-20K and less than INR 5K witnessed 48% and 4% sequential growth, respectively, during the quarter. On the other hand, the price category of Rs. 20-30K saw a sharp 61% sequential decline in Q1 2017 and Rs. 5-10K witnessed 26% decline, as compared to the last quarter in terms of units shipped.
On the back of increased 4G penetration, CMR believes that the 4G Tablets segment would constitute 50% of the market by the end of this year. So far, 4G availability in India has reached 82%.
The GST regime is also going to affect the tablets market, but the magnitude would be gauged after its implementation as still a lot of clarity is expected on its implementation front.
Android-based Tablets have already captured the majority of the market, while Windows-based Tablets have seen continuous decline in India market. It seems this scenario is not likely to change in the coming quarters also.
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