Defense Minister of India inaugurated FAIITA’s IndiaITMall

Federation of All India Information Technology Associations (FAIITA), a registered national umbrella body representing IT federations and associations from all over India with 100+ associations, has been always engaging to sustain and flourish community businesses against the aggressive encroachment online e-tailors. During this process a hybrid model of e-stores in every pin code of India and an aggregated platform of all these e-stores as a portal was envisaged. The first portion of the process was inaugurated by the Union Minister of IT and Law Ravi Shankar Prasad on 15th July 2020. The latter part of the aggregated platform is being launched now by the Union Minister of Defense Rajnath Singh on 15th January 2023, after rigorous testing.  

Under the leadership of FAIITA President Devesh Rastogi, we are proud to announce our very unique e-commerce phygital platform, which is the largest such an initiative for a single community. It is a one-point IT portal managed by FAIITA known as “IndiaITMall.com”. IndiaITMall is a physical-digital model of a web portal allowing the buyer, a common man of India, to procure material from the nearest vicinity of their respective location.  

To elaborate, every customer who registers on IndiaITMall and wants to purchase an IT product, will be directed to the near about multiple IT e-stores with the help of geotagging. Hence the order will be fulfilled and executed by the nearby IT e-store owner of the customer's choice.

The Major Benefits of IndiaITMall:  

● Winning back the year on year 15 to 25% business which is lost to Organized Retail and Foreign Online Competitors 

● Giving traditional stores the option to adapt to the change in customer buying preferences 

● Uniting all the members from the country onto one platform to leverage the collective strength in numbers, stock, and geographic coverage.  

● Capturing and Servicing Latent, Impulse, and other types of customers that can’t be catered to by physical stores, through their e-stores spread across India, which are backbone of IndiaITMall.  

● Major IT Brands have understood the combined strength of the platform and is supporting the platform providing very special offers to buyers only through IndiaITMall. 

IndiaITMall.com was officially launched by our beloved and honorable Defense Minister of India Rajnath Singh on 15th January, 2024 at Lucknow, Uttar Pradesh. He very well appreciated the efforts and stated that “the e-commerce of Bharat will be seeing a new direction in IndiaITMall.com. This is a need of the day to support small traders of Bharat who are a part of MSME, and, I am congratulating Deveshbhai and team FAIITA for taking such a futuristic step and setting up a milestone.”