To commemorate World Computer Literacy Day (December 2), Dell India has announced the launch of “Dell PC Literacy Week” programme. A name to reckon with among PC users, Dell has been synchronizing its efforts in increasing PC awareness, usage and penetration in India, where less than 10% of the total population is benefiting from PC technology adoption.
The Dell PC Literacy Week (November 28 – December 7), is being rolled out with the aim to encourage Computer Education for all. A 9-day exclusive PC Education celebration, Dell intends to capture the attention of existing and future PC users. A consumer engagement initiative, the programme is aimed at promoting awareness about new and more efficient methods of computing. Given Dell’s increasing coverage across the country, the programme has been designed to cover T1 – T3 markets.
The initiative designed around expanding the reach of PC to the masses is designed for online and offline engagement with PC users. The programme aims to create awareness around the practical benefits of computing technology, security and manageability. With a view to educating customers about modern computing, the engagement programme is focussed on sharing educational content for users like Tips & Tricks and Tech News through the Dell social media channels and with pre-loaded applications and content on new Dell products. With 290+ Dell Exclusive Stores participating across 125+ cities in India, consumers can walk into the store for Exchange/Buyback offers, along with easy EMIs and free training on computer usage for self/family/kin.
Ritu Gupta, Director – Marketing, Consumer & Small Business, Dell India, said, “This programme stems from Dell’s firm belief in enabling individuals with the power of technology. To this effect, it has been our endeavour to be widely present across India to make technology accessible on any platform of the user’s choice. With the Dell PC Literacy Week programme, we want to communicate the benefits of PC technology and how a computer in every household is the perfect companion for work, entertainment and business in everyday living. These efforts converge into our larger goal of enabling masses through initiatives which can enhance PC penetration in the country.”
To further amplify the message on how computer literacy can enable people, Dell will also be launching a 360-degree campaign including cinema & radio and road shows in T2 and T3 markets to take the Dell PC Literacy Week programme to the masses.
