Dell declares winner of “Achieve with Dell” Engagement Programme

Dell India has announced winner of the “Achieve with Dell” engagement programme. The programme was a part of the Dell Consumer Personal Achievement campaign launched in the second quarter of FY 14. As part of this initiative, Dell invited its consumers to share stories of personal success and achievements aided by inspiring use of technology, on the campaign microsite Achieve with Dell. The winning entry has been awarded a Dell Inspiron laptop for sharing his story to inspire other users.

Ritu Gupta, Director, Marketing, Dell India, said, One of Dell’s biggest goals has been to inspire the spirit of achievement in consumers by enabling them with technology that complements their passion; technology that gives them the ‘Power to do More’. By inviting stories of achievement from our consumers, we wished to recognize and increase awareness around the inspiration that technology can bring to daily life. With our technology, we want consumers to be able to realize the passion to achieve what their heart desires by putting them at the centre of our innovation. That is what the whole Personal Achievement Campaign is about.

The winner, Vinod Suthar, is a college student in Bangalore. While he showed inclination for beats and the new brand of music he was experiencing, he did not understand the technology associated with it. Vinod is now a self-taught DJ who plays in some of the best clubs in Bangalore.

This customer engagement programme is part of the integrated India marketing campaign that focusses on real customer experiences, highlighting how Dell enables customers to “achieve” their personal and professional passions.