After launching "Back to School" it is Dell India's(NASDAQ:DELL) second initiative "Back to College" campaign to creatively empower college-going students both inside and outside the classroom. Through this campaign, Dell aims to enable students to seamlessly merge their offline and online lives. The campaign will commence from the 14th of June till the 3rd of August across social media platforms such as Twitter and Facebook.
Dell aims to be at the intersection of learning and doing, by providing information on various youth oriented concepts and showing students how to put it into practice. To strengthen the outreach of the program, Dell will be connecting with the youth through its dynamic social media program titled "Learning meets doing - Hub" on its Facebook page and via its Twitter handle. This will be focused on empowering students with contemporary skills based on the latest trends that are influencing the youth like selfies, filmmaking and music.
P. Krishnakumar, Executive Director and General Manager, Consumer & Small Business, Dell India said, "In April 2014, Dell had launched its Back to School campaign with an aim to provide the technology support to school students to enable them to achieve more in studies and beyond. Back to College campaign is an extension of our focus on the student community, to establish a platform for them to acquire present-day skills and put them into application - to help them excel in the classroom and beyond."
Ritu Gupta, Director - Marketing, Consumer & Small Business, Dell India added, "Today, Dell has evolved as a brand which understands the pulse of the youth and the importance of social media. The campaign, which will have a high frequency, 360 degree roadmap of print, radio, online, television and social media communication, is devised to address the needs of today’s youth who want to be connected anytime, anywhere with their peer groups."
As part of this campaign, students will get a 'Back to College Kit' with exciting goodies worth up to Rs. 7498/- free with their new Dell Inspiron laptop.
The ‘Back to College’ kit includes a Levi’s Shopping voucher worth Rs. 1500/-, Sennheiser earphones worth Rs 999/- & 2 years additional warranty (including Next Business Day Onsite & 24/7 Phone Support) worth Rs. 4999/-.
