Dell, at the Dell Solutions Tour, has announced its solutions leadership across the categories of server, storage, software and networking. With a 100% customer focus, widespread distribution and channel partner network , new GTM strategy have enabled the company to outpace competitors in all the arenas of its commercial business.
Dell Solutions Tour is a five-city solutions showcase for IT decision-makers across verticals in Chennai, Mumbai, Ahmedabad, Delhi and Kolkata. The event addressed some of the pressing issues in the enterprise segment, trends for customers to watch out for and how customers can build “future-ready data centers”.
Ajay Kaul, Director & General Manager – North Geo, Dell India, said, “We are growing fast as an integrated, end-to-end solutions company, deploying products and solutions from the PC to the data centers and providing customers optimized and scalable offerings. Customers are benefiting from this approach and the results are showing.”
Enterprise computing needs are dynamically changing, as business and technology leaders embrace strategic computing innovations to create novel opportunities and gain competitive advantage. In addition to this, businesses are being asked to do more with less – financial constraints still exist and the pressures to remain innovative are ubiquitous. The ever-increasing demand for cloud computing, the exponential expansion of mobile use, the widespread adoption of big data techniques and the rise of software-defined infrastructures: All these factors drive IT decision-makers to evaluate fresh approaches in the data center.
In line with customer’s needs in the enterprise IT space, Dell recently, at the Dell World, has announced new products across its end-to-end range of products. This included FX2, a converged architecture designed to bridge the gap between traditional and new IT and Dell Storage PS4210 Series enterprise storage arrays that bring improved performance and advanced connectivity options for entry-level primary storage and critical workloads. Dell has also announced worldwide availability of the Dell XC Series of Web-scale Converged Appliances, which integrates compute, storage and hypervisor resources into a single offering.
Dell’s leadership in these segments is a result of the renewed focus on channel and distribution that was announced earlier this year. Over the last year, Dell has announced tie-ups with national distributors such as Ingram Micro, Redington and Iris. This has expanded the strength of its reach to tier-II and tier-III locations across India. In addition to this, Dell has announced recently new programmes and incentives to drive customer and partner value. These included the Dell Storage Accelerator, Windows Server 2003 Migration Campaign, doubling of investments in Demo Equipment, Doubling of Lead Generation Investments and Delivering Industry-Best Financing Terms.
