Dell starts commercial distribution business with multi-city roadshow

Dell has reportedly announced a cross-country roadshow covering the cities of New Delhi, Bangalore, Chennai, Mumbai and Pune to kick off the newly-formed distribution strategy for its commercial business. The roadshows are an effort to strengthen awareness and build acceptance of Dell’s new distribution strategy and programmes for channel partners.

Earlier this month, Dell announced its increasing focus on distribution to drive growth in the commercial business and increase availability of its end-to-end solutions across the country. Currently, Dell has over 2,000 channel partner relationships across the country who will benefit from these new initiatives through more access to Dell’s direct clients and dedicated sell-through and sell-in. Dell is looking to increase this number considerably through the next year by broadening its coverage in several key tier-2 locations and improving the reach of its end-to-end range of products.

“Distribution will be one of the key factors driving growth in the commercial business and we are going all out to increase the quality and quantity of our channel partner relationships across the country. These new initiatives will enable us to increase coverage across India and in ensuring that we meet the demands of our customers quickly,” said Ravi Bharadwaj, Executive Director
– Marketing, Dell India.

At the first event that concluded in New Delhi last week, Dell announced a range of new programmes for channel partners that are aimed at ensuring better profitability for both Dell and its channel partners.