For the distribution of its Enterprise and End User products and solutions, Dell(NASDAQ:DELL) has announced its partnership with Iris Computers. The partnership will initially cover the Northern and Eastern parts of India before extending nationally. The deal includes the distribution of Dell's end user computing and enterprise range of products and solutions.
The partnership with Iris is expected to further enhance Dell's newly launched distribution strategy, enabling Dell to reach Iris’s 3500 plus partner base. The Dell solutions available through the Iris partnership are Optiplex, Latitude & Precision, Dell’s end-user computing offerings for businesses and PowerVault & PowerEdge Dell’s storage and server solutions for the enterprises.
Vishal Sopory, CEO Iris Computer said, "The Dell-Iris relationship has evolved smoothly and successfully over its seven year association and this extension makes it even stronger. Dell has always given us great business opportunities and we have partnered with Dell to ensure its products are easily and readily available to partners & customers. While this deal is presently applicable for the northern and eastern markets only, we look forward to implementing it nationally"
Ravi Bharadwaj, Executive Director, Marketing, Dell India said, "We are extremely happy with the growth of our distribution business. This strategy was launched last quarter and has already translated into a healthy growth of our distribution led business. Our partners have given us great feedback because our endeavor to deliverDell’s remarkable range of IT solutions without any wait period has worked. This business strategy simply means greater profitability and more business growth for our channel fraternity. Moreover, Dell is among the few end to end enterprise solutions providers that can give partners access to products across the enterprise spectrum."
Dell's success is largely credited to the change in its channel strategy and its efforts in becoming a faster, easier and better company for channel partners to do business with. Dell’s channel strategy is based on both partner and customer feedback and aims at ensuring that both of them have easy and prompt access to Dell’s best in class products and services.
