Dell Technologies powering the Channel with the right skill sets and policies

ATUL MEHTA
SENIOR DIRECTOR AND GENERAL MANAGER – INDIA CHANNELS, DELL TECHNOLOGIES

“Our channel strategy is built on the principle of shared growth ensuring that every policy we design helps partners align more closely with customer priorities while driving mutual profitability. We focus on clarity, consistency, and predictability in our programs so partners can plan long-term with confidence. Every evolution in our policies is guided by market feedback and business insights, ensuring we stay agile and relevant. The goal is to create a partner ecosystem that not only supports Dell’s strategic vision but also empowers our partners to differentiate themselves, expand capabilities, and deliver stronger outcomes for customers.

DRIVING THE PARTNER ECOSYSTEM

Channel partners have always been the driving force behind Dell Technologies’ business growth, and we are committed to strengthening this ecosystem.  Together,  we  have  built  one  of the largest go-to-market engines in the industry, with partners contributing a significant percentage of our net revenue. We offer one of the industry’s broadest portfolios, from client devices to the data centre, underpinned by an unwavering commitment to driving positive impact for business, people and the planet. We listened to our partners’ feedback and continue to enhance our tools, policies and processes to make it easier for partners to do business and engage with us. Our vision is to make Dell’s partner ecosystem the most trusted and growth-oriented network in the industry. Over the next year, we aim to deepen collaboration through a more integrated partner experience, one that’s simpler, more profitable, and technology- forward. The future of our channel ecosystem will be defined by shared success powered by technology, trust, and a relentless focus on customer outcomes.”