Dell EMC brings the most exciting end user experience at CCF APAC 2018

Dmitri Chen spoke about how it is an honour to share the stage and the opening keynote at the Canalys APAC 2018 Forum. "Our end-to-end experience & LOB engagement is key for channel partners moving forward. We are here to help! Huge thanks to our APAC Partners for the great results this year. The Channel has performed well for Dell EMC," he said. 

Dmitri Chen is the COO, APJ, Vice President of Speciality Sales, Dell EMC. "Dell EMC enables your digital transformation with data center solutions that include servers, storage, networking, converged infrastructure, security cloud and data analytics. It is a fascinating time into business. It is the best event to understand about the predications. Industry will go through various types of disruptions and innovations. Industry is looking for the workforce transformation and productivity to drive innovation. Customer buyers process is same from many years. Dell EMC is here to help the most exciting end user experience. We are investing heavily into the channel and inside sales,"he said.

He further continued, "Most of our end user customers are saying that we are trying to rationalise down to a smaller number of strategic partners. We are actually shifting from building and constructing IT to consumption based models - they are our newer challenges and fresh opportunities. We are really successful in working capital solutions and we have seen many success."

"Japan and ANZ did really well for us. It is surprising when everyone only expects the emerging markets to grow, and yet, the mature markets did really well," Dmitri Chen said.

"We have focused on improving elements of our program in being predictable - how (sales) are selling into accounts, how our partners have been selling into protect investments, and how we help partners sell into new accounts," Ng Tian Beng, Senior VP and GM, Dell EMC APJ Channels explained.

"We have seen a overall growth of 17% and emerging country has done well. We have seen a very good growth in Server market and we are No.1.It is really fantastic to see the momentum of our current partners and the excitement of new partners!" he said.