Dell's leadership in x86 server segment is a testimony that its holistic server portfolio resonated well with customers

In a chat with VARINDIA, Manish Gupta, Senior Director & General Manager, Infrastructure Solutions Group, Dell Technologies Indiatalks about Dell being the technology frontrunner and its association with customers,achieving the top position in x86 server segment, factors that influenced growth and much more

Dell has always been a torchbearer in delivering thebest technology innovations to its customers. Through customized solutions, Dell supports its customers andkeeps constant touch with them. Dell follows similar approach for its server segment and the products helps customers to address the ever evolving demands. The company is continuously investing in innovation to offer better customer experience.

“We have always been at the forefront in delivering the best technology innovations to our customers. Constant engagement with our customers and partners is a priority always and we are constantly lending them support through our customized solutions. This approach stands true for our server portfolio as well. We offer a holistic server portfolio that provides exceptional performance, simplified management, intelligent automation, and enhanced security designed to address the burgeoning demands.

Moreover, we have been investing rigorously in order to bring innovations. For instance, last year, we expanded our portfolio by introducing Dell EMC PowerEdge servers that were powered by 2nd Gen AMD EPYCTM processors, through which customers can expect workload-optimized system designs, efficient TCO, greater bandwidth, lower network latency and integrated security,” says Manish.

Factors driving Dell’s growth

With a revenue share of 36.0%, Dell has been positioned as numerounoin the x86 server segment. This proves that Dell’s holistic server portfolio fulfils customer requirement.

“I am happy to share that we started the year 2020 on a promising note. As per IDC Q1 2020 India Server Industry report, Dell Technologies was ranked as No. 1 in the x86 server segment with a revenue share of 36.0%. Our leadership in this segment is a testimony that our holistic server portfolio resonated well with our customers. Our wins spans across sectors including professional services, financial institutions, high-tech manufacturing companies, and telecommunication vendors,” mentions Manish.

He further adds, “Our leadership position is also owed to our consistent efforts to remain close to our channel partners as well as customers. To help our customers maintain their business continuity, we were and will continue to constantly work towards meeting their business-critical technology needs. We have been focused on bringing solutions to our customers in their journey of digital transformation. Towards this objective, we have launched Ready Solutions that provide organizations with validated architectures for a number of workloads which significantly reduce time to market, while strengthening the outcome.”

Datacenters influencing growth of Servers

Talking about the growth of servers in data center segment, Manish explains,“At the heart of Datacenter growth is the need for delivering solutions that enable newer business models, digital channels of engagement and workforce transformation. IT infrastructure is required to deliver value to both internal and external customers by accelerating application performance based on traditional or new age workloads.

Organizations across industries and geographies need modern, flexible and modular server architectures that will allow them to achieve their business goals. We, thus, firmly believe that the demand for servers will continue to grow in the long term. We are already witnessing a surge in data centre solutions in India and going forward, it will only increase, which will ultimately transform server solutions into a necessity, rather than a requirement.”

Building Resilience

Manish highlighted three key elements to builds resilience across IT infrastructure and processes in an organization. He elaborates, “The current situation on account of pandemic has underscored the importance of building resilience across IT infrastructure and processes in the organizations. There are three critical elements that one needs to address to build unparalleled resilience. First is the adoption of new age workloads like cloud which create agility and resilience across application landscape. Second, is to transform the security infrastructure to be proactive rather than reactive and lastly, automation of infrastructure and processes to ensure minimal downtime. Equally it is also critical to build a culture of innovation and a mindset of transformation – both of which require sponsorship from the highest levels in the organization.

We at Dell Technologies are uniquely positioned to help our customers given the scale of our experience of doing this across verticals and geographies across the world. We bring not just products and services but also the skills that are required to deliver to this promise.”

Few trends that Dell can foresee in the server industry are:

• Workload Centricity – Role of IT has been changing over the last few years to support and create new business models and be the flag bearer of innovation. To enable this, customers are deploying new age workloads at an ever increasing pace and are looking at workload centric server architectures to ensure that they get the best value from these workloads

• Adoption of accelerators – Businesses are turning to data-driven insights to cater to the changing demands of their markets. This requires compute to be closest to data and have the capability to analyse large quantum of data in near real time. Over the last few years, new accelerators such as Graphic Processing Units (GPUs), Field Programmable Graphic Arrays (FPGAs), Intelligent Processing Units (IPUs) etc., have emerged and have brought in the compute capabilities that did not exist in the past. Servers will need to harness the power of these accelerators to respond to the demand of businesses

• Edge Computing – Edge computing has gained a lot of prominence in the recent time with the advent of technologies such as 5G network, ADAS etc. Edge computing requires new server architecture which will be critical to provide the required performance and resiliency.