Detel appoints new National Head for its consumer electronics vertical

Detel has announced the appointment of Amarjit Singh Sidhu to expand its product portfolio in the consumer electronics space. An industry veteran, Amarjit Singh holds an extensive experience and proven record in Sales, Marketing, Business Development, Administration, Customer Service, etc.

Sidhu has worked with broad spectrum of companies. He has been successful in enhancing profits in Chaudhary Group, Kwality and T-Series. He has developed a range of 8-10 black & white 14” TVs and had introduced colour TVs in North India for the 1st time in 1984.

According to Amarjit Singh Sidhu, “I am thrilled to join Detel. The company has been doing exceptionally well in terms of #connecting40croreindian through affordable products. I am looking forward to working with the team and helping the company to widen its consumer durable product category to reach to the remotest parts of the country.”

Yogesh Bhatia, MD, Detel, says, “We are delighted to bolster our capabilities in consumer electronics by onboarding Amarjit Singh Sidhu to head our new vertical. Amarjit Singh Sidhu has a fabulous track record on helping businesses scale. As the National Head he will play an instrumental role for driving the growth of Detel and strengthening our position in the consumer electronics market.”