DirectBuy and eInfochips collaborate on BI Solution

DirectBuy and  eInfochips have announced collaboration for a BI (Business Intelligence) solution that integrates data from warehouse clubs and the DirectBuy e-commerce portal. The solution drives consumer behaviour with an enhanced shopping experience, and also enables analytics for data-driven decision making.
“The solution integrates multiple isolated systems to generate tangible and actionable data with BI and analytics. It has improved productivity and decision making with process automation and some very relevant business dashboards,” said Armin Roeseler, CIO, DirectBuy.

Parag Mehta, Chief Marketing & Business Development Officer, eInfochips, said, “We are proud to be associated in this business transformation with DirectBuy. The solution will generate insights that are critical for business expansion.”

The solution deploys the Microsoft BI Stack with Self Service BI and Power BI to integrate data systems from clubs as well as the website to provide a unified view of the business, and drive consumer behaviour for DirectBuy.