According to the latest report generated by Zinnov, domestic IT market will make the most amount of echo with principal vendors, partners and customers in 2013.
While the IT exports market is getting a mixed feedback, the Indian domestic IT market holds significant potential as we enter 2013. With over 5,000 large enterprises and over 10 million SMBs ready to consume IT, the $30 billion+ domestic IT market is expected to grow between 15% and 18% in 2013.
Standalone sale of hardware, software and services will take a backseat in 2013. More and more companies will focus on creating end-to-end solutions to provide better value to its customers. Approximately 50% of all new IT deals in 2013 are expected to be structured around solutions. Accordingly, the Indian market will see a lot of collaboration between hardware, software and service vendors along with enterprise and SMB customers to address the evolving market needs.
The report further revealed that India has been a popular destination for many large and mid-sized foreign MNCs in the IT space with over 850 R&D centres. As more and more companies eye the opportunities in the local Indian market, R&D and incubation teams will increase their focus on designing new solutions specifically relevant for the Indian market. Usability, feature enhancements and lower price will be the key themes for these new solutions in 2013.
While print has forever dominated the advertising market, digital marketing will see a much larger focus in 2013. Creating websites, SEO, SEM, mobile marketing, etc would come alive as more and more SMBs start thinking about starting and accelerating their web presence journey. Digital marketing will grow faster than any other form of advertising media in the country. Video and social media-based digital marketing will also see rapid innovation in 2013.
