The social media platform backed by US President Donald Trump Truth Social has launched a new artificial intelligence-powered search engine named Truth Search AI. This is its latest effort to challenge the dominance of Big Tech, especially Google.
The beta version of the tool went live on Wednesday, with Trump Media & Technology Group (TMTG) announcing that it has partnered with San Francisco-based Perplexity. The feature is currently available on the web version of Truth Social. It will expand to iOS and Android apps soon.
“Powered by Perplexity, a software and AI company dedicated to providing direct, contextually accurate answers with transparent citations, Truth Search AI is intended to enhance the Truth Social platform and exponentially increase the amount of information available to its users,” Trump Media said in a press release.
While Perplexity declined to disclose financial terms of the deal, the company clarified that Truth Social, like other clients, has full control over how the tool is set up.
Truth Search AI has drawn attention for the political context surrounding its rollout.
Meanwhile, The National, a UAE state-owned outlet, noted that answers generated by the tool frequently rely on conservative-leaning media such as Fox News and Epoch Times. However, tests by 404Media suggested the tool is not entirely one-sided.
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