Driving growth together: Vehere’s Partner-First channel philosophy

SANJIV THAKUR
CHANNEL ACCOUNT MANAGER, VEHERE

“At Vehere, our channel policies are built on a "Partner-First" philosophy, creating a win-win balance between our corporate objectives and the partner's growth. We anchor our business goals to the partner's profitability through rock-solid deal registration, protected margins, and rewarding incentive structures, including back-end rebates and marketing development funds (MDF). Our flexible engagement models and joint business planning ensure that as the market evolves, our partnership adapts, driving mutual success and predictable revenue.

STRENGTHENING PARTNER TRUST AND LOYALTY

We back our partners with clear deal protection, joint go-to-market programs, and end-to-end enablement from day one. Continuous training, certifications, and co-marketing support empower partners to deliver real value, strengthening loyalty and long-term growth. Our partners in return help unlock new markets and revenue streams by leveraging our constantly evolving product portfolio. We will soon unveil an additional brand-new product line, enabling partners to reach more customers. Being fully ‘Make in India,’ Vehere products give partners a competitive edge to win government and institutional deals. We enable partners to leverage our AI- driven solutions and cloud-deployable sensors while staying true to our on-premises-by-design philosophy. Through targeted training, hands-on labs, and go-to-market support, we help partners adopt advanced technologies securely, delivering high-performance solutions without compromising control or compliance for their customers.

Over the next year, we envision a more empowered, agile channel ecosystem. We are launching a new partner program with enhanced tools, including a partner portal with co-brandable assets, bespoke support, online training, and smoother onboarding.”