Duo partner for Ringback Tone Service
2012-02-23RealNetworks India Pvt. Ltd. has inked a long-term Ringback Tone (RBT) partnership with Idea Cellular. RealNetworks bagged the deal after a rigorous open bidding process ahead of many global and India VAS players.
Idea has introduced several 'industry first' VAS innovations in the past, building a reputation as a thought leader in the telecom space. RealNetworks will power Dialer Tones for 10 key circles in Gujarat, Rajasthan, UP West, UP East, Bihar, Orissa, West Bengal, Kolkata, Assam and North East. The subscriber base of these circles constitute about one-third of Idea Cellular's total base, who will now have access to globally advanced and innovative service features.
Sashi Shankar, CMO, Idea Cellular Limited said, "Dialer Tones has matured as a product and growth has stagnated. There is a need to invest in innovation and think out-of-the-box. We hope to partly address this through our partnership with RealNetworks. After a rigorous evaluation process, RealNetworks emerged as 'best fit' for the job at hand. We hope to leverage their global expertise in music, technology and licensing."
DJ Lee, Head, RealNetworks AsiaPacific Co., Ltd. said, "We are honored to be chosen as the RBT partner of Idea Cellular. RealNetworks' global expertise in RBT deployment, combined with Idea Cellular's deep and ongoing commitment to its subscribers' satisfaction, means that Idea's subscriber will have the opportunity to enjoy innovative, reliable and fun RBT services."
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