Earned and Proposal MDF is key to Dell’s partner program

Anil Sethi, VP & GM - Channels, Dell Technologies India

“Dell Technologies had a historic Q4 as we became the leading PC brand in India with our sales surging 57.1% from a year earlier to achieve a 27.5% market share. We led the commercial segment with a share of 32.7% resulting in 15.2% YoY growth. Dell’s consumer shipments registered 159.1% YoY growth and maintained the lead for the second position in the category. Marketing has been at the fore-front of everything that we do – carrying impactful messaging to our partners, and through partners to our end-customers. A vital element of our partner program is the concept of Earned and Proposal MDF (Marketing Development Fund) – which our metal tier partners and distributors can leverage to fuel their growth and profitability.

Dell Technologies’ Partner Program reiterates our commitment towards stronger FY22 by launching several new enhancements and best-in-class solutions for stronger infrastructure. Dell’s new Incentives Center gives partners increased visibility and insights across all the programs and incentives in one, centralized location. Dell Technologies’ partners can also transact VMware licensing deals directly though the revamped 2021 Partner Program. One major enhancement to this year’s Partner Program is a new program dubbed PowerUp – combining our existing Partner Preferred programs together. The program will give channel partners access to Dell Technologies’ enterprise, commercial and SMB accounts allowing them more exposure and opportunities.”