Elastic’s next phase of growth to be partner-driven

KARTHIK RAJARAM
AREA VICE PRESIDENT & GENERAL MANAGER,
ELASTIC INDIA

“Elastic supports partner growth through tiered engagement, training, incentives, and transparency (via scorecards and roadmap reviews). Our policies  reflect  Elastic’s  focus on openness, performance, and innovation, while remaining flexible to support the growth and evolving priorities of our partners. To assist our growing base of channel partners in India, Elastic is increasing its partner team headcount, including partner managers, solutions architects, and sales teams. We also hold joint programmes to ensure that we are fully aligned and equipped to drive innovation and bring creative solutions to market based on our business priorities.

BOOSTING PARTNER TRUST AND LOYALTY

Trust has always been central to how Elastic works with its partners. It starts with openness and grows through collaboration. The Elastic Partner Program recognises commitment and capability, giving partners the opportunity to innovate, differentiate, and build with Elastic. Our approach is not about transactions but about creating value together. We continue to invest in enablement, joint planning, and open dialogue so that partner feedback directly shapes our priorities. Consistency, transparency, and shared growth remain the foundation of how we strengthen trust and loyalty across our ecosystem.

Elastic’s next growth phase will be partner-driven. The company aims to support, educate, and highlight successes with partners to establish a trusted and transparent reputation in India and beyond. The role of the channel is changing as AI becomes central to how enterprises think about data and automation. Our task is to help partners build the competence and confidence to lead that change, not as intermediaries, but as innovators in their own right.”