Elastic’s partnership model is designed with both fairness and transparency 

Nilesh Goradia, Director - Partner and Alliances, Elastic India/SA  

“The Elastic Partner Program sets itself apart in the industry in several ways. Our free and open codebase provides partners with a vast market of prospects, while our skilled and passionate global Elastic community creates a positive and collaborative partnership experience. Instead of focusing on partner counts alone, we have so far prioritized building deeper relationships with new, as well as existing partners who invest their time & effort in our products & solutions. There’s also our partner-friendly sales uplift policy that ensures our partners are rewarded for their effort in a fair & consistent manner, while our tiered structure of elite, premier, and select partners recognizes them based on their capability and certification, and not revenue capacity alone. We focus on enabling partners to generate revenue through services, making our Partner Program practice-oriented and expertise-driven.

At Elastic, partners have access to established channels of communication, such as partner surveys, partner helpdesk, and regular partner meetings - where they can provide feedback on their experiences, challenges, and suggestions for improvement. We also foster open and transparent communication through regular check-ins, joint business reviews, and feedback sessions.

We provide training and support to equip our partners with the necessary skills for success. We maintain regular communication channels for feedback and to address any concerns. Importantly, compliance and ethical guidelines remain a top priority, where our compliance team conducts due diligence, as well as monitors partner activities for adherence to program guidelines.”