Billionaire Elon Musk hit out at the brands that have stopped advertisements on his microblogging platform X after his controversial alleged anti-semitic post. Though Musk said that he was sorry for publishing a tweet on November 15 that agreed with an anti-Jewish post, he used profanity-laced words lashing out at advertisers during an interview. He claimed that the advertisers were trying to blackmail the billionaire.
“If somebody's gonna try to blackmail me with advertising, blackmail me with money? Go fu** yourself,” he said, the Reuters report added.
The CEO of Tesla and SpaceX has come under significant social media criticism after expressing agreement with a user who asserted that Jewish people propagate hatred against white people. This occurred in response to a post on the platform.
After the incident, approximately 200 major advertisers on X, including Disney, Apple, and IBM, ceased their advertising expenditures on the microblogging platform. A report from The New York Times suggests that if these advertising pauses by such industry giants persist, X could face a potential loss of up to $75 million in the current quarter alone.
Musk also acknowledged the severe impact of advertising halts, stating that any prolonged cessation of advertisements could lead to X facing bankruptcy. He also suggested that, in such a scenario, the public would attribute blame to the brands rather than holding him accountable for the situation.
Before Musk's interview, Disney's CEO, Bob Iger, noted that the association with Elon Musk and X was not viewed positively by Disney. Responding to Iger's statement, Musk remarked at the summit that he "should have provided a more extensive explanation of what I meant."
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