Empowering partners with right tools to safeguard the digital environment

Jaydeep Singh
General Manager for India Region, Kaspersky 

Kaspersky’s focus is on building meaningful partnerships that generate long-term value. The success of its partner programme is reflected in Kaspersky’s ability to co-create innovative cybersecurity solutions that meet the growing demand. 

Kaspersky views its partners as integral extensions of its business. Its policies are crafted to empower them with comprehensive resources, training, and support to confidently help customers safeguard their digital environments with world-class cybersecurity solutions.

“At Kaspersky, we believe in a tailored approach for our channel partner programme, and our policy encompasses several core elements,” says Jaydeep Singh, General Manager for India Region, Kaspersky.
They are -

•    Open Communications: Kaspersky ensures partners are consistently updated on new developments, product updates, and strategic goals, fostering strong collaboration and trust.
•    Incentive Programme: Our competitive margins, rebates, and rewards drive partner engagement, boost profitability, and reinforce loyalty across the network.
•    Training & Enablement: Continuous training through the Kaspersky Partner Portal provides certifications and resources to help partners deploy cybersecurity solutions effectively.
•    Dedicated Support: Kaspersky offers 24/7 technical and sales support, product upgrades, and marketing tools that enable partners to deliver world-class service.
•    Flexibility & Adaptability: Kaspersky’s agile policies and practices help partners respond to market changes and emerging threats, ensuring they remain competitive and sustainable.

“Our channel-friendly policy has been instrumental in establishing strong, enduring partnerships across the Indian market. Our four-pronged approach has enabled us to achieve consistent growth and market penetration while building a reputation for reliability and innovation. Our partners have been confidently bringing our world-class cybersecurity solutions to new customers and emerging markets across India, expanding our footprint and creating a robust partner network that drives collective success and notable growth,” explains Jaydeep.

Kaspersky measures the success of its partner programme through a combination of quantitative and qualitative metrics. These include revenue growth, partner satisfaction scores, increased partner engagement, and market reach.