Enabling partners to proactively engage in solution-driven initiatives

PREMALAKSHMI RAMAKRISHNAN MANAGING DIRECTOR AND AREA VICE PRESIDENT, INDIA AND SAARC, NETAPP

“India is a strategic growth market for NetApp, and our channel strategy is centered on building a highcapability partner ecosystem that can address the country’s accelerating demand for AI, cloud, and cyber-resilient data infrastructure. Through NetApp’s Partner Sphere program, we are enabling Indian partners to move beyond traditional models and participate more deeply in solution-led engagements across AI, hybrid cloud transformation, ransomware protection, and data modernization. This allows them to engage earlier in customer conversations, expand their role in complex enterprise deals, and drive higher value outcomes. We have also aligned our incentives and programs to support multiple selling motions and improve partner profitability. With a progressive tiering structure, access to tools such as Partner Demo Gear, CoE, and a strong focus on co-investment, we are helping partners expand into new customer segments, build repeatable offerings, and grow sustainable revenue streams in a highly competitive
market.

SUPPORT & ECOSYSTEM

Enablement is central to how we are strengthening our partner ecosystem in India. As customer conversations rapidly shift toward AI adoption, data governance, and hybrid cloud operations, we are investing in structured capability development through our Partner Sphere’s 16 solution competencies, including refreshed AI competencies that map to the full customer lifecycle. We are also seeing strong momentum in partners building their own services practices. Through our Services Certified tracks, partners can co-develop and co-brand offerings with NetApp, enabling them to create differentiated services and unlock new revenue opportunities. We have also developed a strong Distribution Network to expand in B/C cities.”