Enhance business continuity with HP

Vikram K
Director, ISS  HP India

Server market in India is currently undergoing through a stage where steady growth and a aggressive competition amongst players operating in the market space can be perceived. Prime factors influencing growth in the market happen to be the increase in the number of data transactions across major industry verticals such as BFSI, manufacturing, retail and IT/ITeS amongst others. The colossal presence of SMBs (Small and Medium Business) on a pan India basis further drives the market by leaps and bounds. A majority of SMBs are investing significantly in order to revamp their IT infrastructure, which in turn is providing server vendors with a fertile market place.

With the broadest portfolio in the industry, HP delivers superior choice that can reliably support any need, from basic infrastructure to the most demanding business applications. HP’s commitment to focused innovation allows customers to do more with less. 

Advantages of HP Servers

• HP ProLiant Gen8 servers feature HP ProActive Insight architecture, which provides continuous intelligence on server health, power usage and other important diagnostics to deploy systems three times faster with 93 percent less downtime during updates.

• Integrated Lifecycle Automation reduces administrator time by as much as 69 percent during online updates.

• Dynamic Workload Acceleration improves data-intensive storage performance by 100 times with a converged server and storage design that leverages solid-state technologies.

• Automated Energy Optimization eliminates power configuration errors and manual record keeping by precisely tracking power usage per rack and server.

• Proactive Service and Support improves uptime by automating the support process with HP Insight Online, a cloud-based, IT management and personalized support portal 

Target Verticals and Roadmap

HP Server solutions cater to a broad range of verticals and enterprise segments. HP is interested in segments that are keen to spend 1-2% of their budgets on servers in the $1.7 billion market covering BFSI, Government, and Telcos. 

Vikram K, Director, Industry Standard Servers, HP India says, "HP announced "Odyssey," a project to redefine the future of mission-critical computing with a development roadmap that will unify UNIX and x86 server architectures to bring availability, increased performance and uncompromising client choice to a single platform."

HP's development roadmap includes innovations to HP Integrity servers, HP NonStop systems and the HP-UX and OpenVMS operating systems. The roadmap also includes delivering blades with Intel Xeon processors for the HP Superdome 2 enclosure (code name "DragonHawk") and the scalable c-Class blade enclosures (code named "HydraLynx"), while fortifying Windows and Linux environments with innovations from HP-UX within the next two years. With the availability of "DragonHawk," clients will be able to run mission-critical workloads on HP-UX on Intel Itanium-based blades while simultaneously running workloads on Microsoft Windows or Red Hat Enterprise Linux on Intel Xeon-based blades in the same Superdome 2 enclosure.

Opportunities @HP as a premier partner  

Vikram says, "It is vital for system integrators, resellers and value-added resellers to establish a competitive differentiation by delivering personalized, high-value and margin-enhancing services to customers. To do so, these channel partners need technology solutions that create new revenue streams, offer quantifiable improvements in customer experience and simplify serviceability."

HP ProActive Insight Architecture, embedded in HP ProLiant Gen8 servers, delivers 10 times the intelligence over other systems on the market. By automatically tracking its own health, power usage and hundreds of other diagnostic data points, it enables partners to deliver higher-value maintenance and support services to their customers. 

Clients choosing to share this diagnostic intelligence can allow HP or their channel partners to deliver one-stop, secure, proactive support through HP Insight Online, the newest addition to the HP Support Center portal. This portal allows HP channel partners to maintain constant vigil over the health of their customers' server infrastructures. It provides a personalized dashboard of the customer environment, service and support tracking as well as contract and warranty management. 

Real-time access to critical system support information enables channel partners to fix a customer issue often before they experience any downtime. With specific environment information, such as memory usage, storage capacity and optimal workload placement, channel partners can improve strategic value to customers while creating new consultative opportunities. n