Epson's high-capacity InkTank Inkjet Printer sale reaches 40 million units

By VARINDIA - 2019-09-11

Epson's high-capacity InkTank Inkjet Printer sale reaches 40 million units

Epson has announced that cumulative global sales of its high-capacity Ink Tank inkjet printers have crossed 40 million units. In India alone, Epson has sold in excess of 3.5 million InkTank printers since its launch in 2011.

 

By first establishing a presence in emerging markets and then making inroads into developed economies, Epson has seen its high-capacity ink tank models account for a growing percentage of the total inkjet market each year. As a result, Epson, which boasts strong brand recognition and an extensive product lineup, has continued to maintain the top share in the high-capacity ink tank printer market worldwide for nine consecutive years.

 

In 2019, Epson will accelerate the transition from ink cartridge printers to high-capacity ink tank printers by continuing to highlight the latter’s formidable advantage in terms of cost per print and environmental performance. The company will also speed up the replacement of laser printers by strengthening its lineup of blazingly fast and durable office inkjets that allow users in all segments to print freely without worrying about costs.

 

Through these efforts, Epson plans to sell 10.2 million high-capacity ink tank printers worldwide in FY2019 – an increase of 13% compared to the previous fiscal year. This is expected to account for about 64% of total inkjet printer sales in Epson. In India alone, Epson aims to sell approximately 960,000 InkTank printers in 2019-20.

 

Siva Kumar, Senior General Manager, Inkjet Printers at Epson India, says, “This is a significant milestone for Epson and a testimony to the popularity of our printers world wide. In India we have been consistently leading the Inkjet printer market. Our in-depth understanding of the Indian market and the consumer has helped us deliver the best products and solutions for consumers in the home, office & commercial segments. Our EcoTank printers are both Economical and Eco-friendly and our consumers appreciate this. We will continue to offer unique value and solutions to delight our customers.”




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