ESDS ensures that its partners remain sustainable in the long run

Piyush Somani
Managing Director and Chairman ESDS Software Solution

“Our goal is to expand the partners' businesses and make sure they are sustainable in the long run. Partners must be profitable to reinvest in staff training and skill development, enabling them to make a compelling argument to their partners”

Driving business is a result of collaboration and collective work. Channel partners are essential to any establishment’s success when it comes to the go-to-market strategy. They are critical to the success of the company and they help with organisation representation there by market share. As the public face of the business, partners have the power to persuade prospective clients to become lifelong clients. They bear full responsibility for leading a business down the effective road.
 

Partners are ESDS's extension and an inseparable part of its success. In light of this, ESDS partner program is well-organized, extremely rewarding, and keeps investing in the channel's talent development. The show is flexible enough to adapt to shifting consumer demands and channel objectives. ESDS considers each industry, its business environment, room for expansion, and how well its products and services fit into the current or developing ecosystem. The goal is to expand the partners' businesses and make sure they are sustainable in the long run. Partners must be profitable to reinvest in staff training and skill development, enabling them to make a compelling argument to their partners.
 

A gratified channel partner helps drive new growth within the industry. They are at the heart of many of the organization’s processes and activities. In order to achieve that, a vendor must comprehend the needs of its channel partners that are essential for competing and rising to the top. To create a compelling and profitable partner Programme, ESDS ensures to understand the exact requirements of the partners. A solid partner Programme should include substantial rebates, deal registration, lead creation, account management, and front-end discounts, to name a few elements. Other factors that should be considered include partner training, skill development, service support, streamlining the onboarding process, providing the appropriate sales and marketing materials, and priming the sales lead pipeline to track and report progress.