ESDS markets itself on every platform to drive presence across horizons  

Komal Somani
Chief Marketing Officer, ESDS Software Solution

“My belief is in the mantra of ‘Make good the enemy of great’. Pushing the envelope to think differently, innovating and creating are my benchmarks and I like to take things a notch higher by adding E2 - effectiveness combined with efficiency. I always challenge the status quo as there are no traffic jams when travelling that extra mile.

Our first bull’s eye was Internal Marketing because we had 500+ brand ambassadors to drive the goal on full speed. Our people marketed ESDS, rather we would say VIRALIZED ESDS on every platform. That’s one of the initiatives we undertook to drive our presence across different horizons. My approach of getting all the eyeballs on us was by elevating our social media presence, giving the audience what they want and kept feeding them with all the knowledge and captivating content. Not just entertain them but also enlighten and engage our people.

FY-18 is definitely going to be a breakthrough phase for ESDS; we had achieved double digit (38%) growth in terms of our turnover and our profit doubled as well. Our total traffic growth on our website through various platforms is 39.69% and we have seen a remarkable Social Media Traffic hike, almost 102.32%. We also enhanced our customer experience, customer relationships and corporate partnerships. We have managed to acquire 500+ clients across all verticals. Most of the important initiatives of Central government and PMO are hosted with us."