ESET strengthens reach to Tier-II and -III Cities; appoints NCS Computech as their RD

 Further reinforcing its presence in India, ESET has appointed NCS Computech Ltd as their Regional Distributor to distribute ESET retail products for both consumer and enterprise segments in Uttar Pradesh, Chhattisgarh, Rajasthan, East & North East India. ESET plans to expand the business in India and penetrate the markets of Tier-II and Tier-III cities through NCS' well-spread distribution network in 100+ towns and excellent service to close-to 2,000 channel partners across India.

With over 15 years of experience, NCS has emerged out as a successful distributor with their brand building exercises which will help ESET to strengthen the brand's positioning across the markets. With this tie-up, ESET provides a dedicated authorized Regional Distributor to cater to the channels and end-user requirements more effectively.

Pankaj Jain, Director, ESET India, said, "We are glad to appoint NCS Computech as the Regional Distributor and with their vast network, industry experience, and aggressive team, we look to a significant growth and further penetration of ESET products to various targeted segments in India.  We foresee a much better market penetration and an exponential increase in market share in the designated regions. We are confident that with ESET quality and NCS' strong distribution engine, we are slated to be the top player in India in the next 18 months."

Manohar Malani, MD & CEO, NCS Computech, said, "ESET is not just fine-tuned. The performance proves that it constantly reinvents itself to deliver quick, consistent performance. Distributing a top quality product always makes life easy for the distributor. With ESET team NCS feels confident in taking it to the market."

To increase awareness of the brand in the channel community, ESET will carry out training programmes on products to channel partners through joint efforts with NCS like short format trainings for partners for free, and long format trainings that would include grooming, product positioning, business development skills and regular discussions on the overall security scenario.