Extentia has organized a global advertising meet at Austria on Mobile Advertising - "Small Screen, Big Oppurtunity". This meet was addressed by the CEO of Extentia Information Technology, Umeed Kothavala .
Kothavala highlighted the concept of the "Second Screen", along with live instances of worldwide mobile ad campaigns. He presented in-depth facts on usage trends and corresponding opportunities for advertising agencies on the mobile platform.
He said, "It was an amazing experience talking to an audience of global advertising organizations. The mobile medium, I believe, is now critical to the business of advertising, considering the very unique possibilities offers. Worldwide, there's now a rapid shift toward mobile devices from laptops and other computers. So this is an audience no advertiser can ignore. We, at Extentia, have the relevant technology skills and experience to help advertising and communications agencies get on the mobile platform quickly. At this time, we are seeing an increasing demand for creative technologies and marketing on mobile to differentiate advertisers from each other."
The advertising meet addressed an audience of members from the leading global ad agencies from over thirty-two countries.
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