Flipkart launches Bengali and Odia language support on its platform

The ecommerce platform, Flipkart has introduced Bengali and Odia language support.

The company in a statement said that the introduction of Bengali and Odia language support is due to Flipkart’s aim of leveraging locally developed language solutions to help bring the next 200 million customers on board with e-commerce.

Including the two newly introduced languages, at present, Flipkart supports seven Indian languages which are Hindi, Tamil, Telugu, Kannada and Marathi, developed in a span of over 18 months.

Usage trends suggest over 95% of the customers who opted for a vernacular language experience continued with the same, showcasing customers’ acceptance of these capabilities.

The platform claims to offer end-to-end Bengali and Odia experience from display banners to category pages and product descriptions, by utilizing a mix of translation and transliteration of over 5.4 million words on the platform. This includes transliteration of terms such as EMI, delivery, filter, cart and OTP instead of simply translating them to enable better resonance with the native experience, helping users get acquainted with e-commerce terminologies.

According to Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart, with the inclusion of Bengali and Odia, the company is further doubling down on its efforts and making deep investments in technology.

“In addition to this, we are also creating a shared value for millions of sellers, MSMEs, artisans and ecosystem partners across the country through use of technology while democratising commerce in India,” he said.