For CrowdStrike, the primary focus is always centered on the customer

Girish Gargeshwari 
Channel Director, Asia - CrowdStrike

CrowdStrike's incentive and reward policy is geared towards fostering partner success. Partners benefit from attractive financial incentives, including margins and discounts, back-end rebates on CrowdStrike products.

CrowdStrike sees partnerships as a spectrum and examines every facet of a partnership, from enhancing profitability paths to engaging our system engineers or customer-facing activities that drive new opportunities. Our primary focus is always centered around the customer. This customer-centric approach creates tangible value and more profitable pathways. It all comes down to building strong relationships from seller to seller, manager to manager and leader to leader across the entire organization. 

CrowdStrike highlights the importance of its partners, including resellers and technology alliances, in delivering its Falcon platform to a broad customer base.  Our new Accelerate program unites cybersecurity partners of all types - consisting of VARs, MSPs, MSSPs, GSIs, SIs, cloud marketplaces, distributors, telcos, OEMs, insurers, incident responders, ISVs and. These partners enhance CrowdStrike's offerings with complementary products, ensuring customer satisfaction and loyalty. Partner programs also boost brand awareness, market share, and overall customer contentment, making collaboration with partners crucial for organizational success.  

Our Annual Partner Conference provides a platform for our partners to engage with CrowdStrike leadership at APJ & Global to share insight on market trends & opportunities and also a forum to share feedback on what's working and what is not working. We also conduct annual partner surveys covering various aspects of our lifecycle management including sales engagements, channel engagement, technology offerings, partner programs so on and so forth, enabling us to spot areas for improvement and refine our channel first approach strategy and partner programs. In addition to this, we invest heavily in how we cover our partners in the ecosystem.  

CrowdCard, a distinctive rewards initiative, enables sales and solution engineering professionals to earn cashback rewards through a branded CrowdStrike debit card. Additionally, CrowdStrike provides robust support through its dedicated partner team, offering guidance and various training programs.  

CrowdClass, a mobile-friendly educational series, imparts essential skills in digestible video formats.  

The Grid empowers partners with self-service marketing tools, while CrowdStrike Marketplace, a one-stop destination for the world-class ecosystem of CrowdStrike compatible security products simplifies purchasing. It includes a new CrowdCredits incentive program that allows select customers to purchase Marketplace products at a significant financial savings.