For Trend Micro, the channel program is the key driver of success

Himanshu Kumar Gupta
Sr. Director - Government Business & Channels, India & SAARC, Trend Micro

Recognition events, such as Trend Micro Partner Day, provide a platform to publicly acknowledge and celebrate the achievements of top-performing partners. This recognition reinforces the commitment and excellence that drives success within the program

A strong partner program is essential for driving business growth, especially in the realm of cybersecurity. For Trend Micro, this program is a key driver of success, directly contributing to both business expansion and enhanced customer security. By collaborating with partners, Trend Micro is able to extend its market reach while delivering more comprehensive and effective security solutions to its customers.
“These collaborations enable partners to grow their own businesses while ensuring that customers receive protection against emerging threats,” says Himanshu Kumar Gupta, Sr. Director - Government Business & Channels, India & SAARC, Trend Micro. “The importance of these partnerships lies in their ability to align business goals and create shared value.”

ENABLING & CERTIFYING PARTNERS

To ensure long-term success, Trend Micro offers partners comprehensive training, certifications, and performance-based incentives, ensuring they are equipped to meet market demands. This not only strengthens partner loyalty but also boosts customer trust and satisfaction, underscoring the significance of the program in achieving sustained growth.

Trend Micro prioritizes clear and transparent communication with its partners to ensure mutual success and alignment. It provides partners with access to comprehensive resources and personalized technical guidance through Trend Campus, equipping them with the knowledge and tools they need to thrive. Additionally, Trend Micro emphasizes on continuous engagement through regular updates, ensuring that partners are kept informed of program developments, product updates, and market trends.

Trend Micro’s incentive and reward policy is thoughtfully designed to acknowledge and celebrate the significant contributions of its partners through a range of comprehensive programs. Among these are the Partner Competencies and Partner Ninja Program, both of which are aimed at promoting and recognizing excellence within the partner ecosystem. By offering incentives for skill development and technical proficiency, Trend Micro motivates partners to continually enhance their capabilities and stay abreast of the latest advancements in cybersecurity.

By recognizing partners for their achievements, the incentive program strengthens relationships, drives higher levels of engagement, and ensures that partners are fully equipped to meet evolving market demands.
The success of Trend Micro’s partner programs is measured through a comprehensive set of key performance indicators (KPIs) designed to assess the growth, engagement, and contributions of its partners. Among the most critical KPIs are partner tier achievements and the competencies gained through participation in the programs.

“These indicators allow Trend Micro to evaluate the progress partners make in their journey toward becoming more proficient and valuable contributors to the cybersecurity ecosystem. By monitoring partners’ engagement with specialized learning modules and certifications, Trend Micro can measure how well partners are equipping themselves with the necessary technical expertise,” explains Himanshu.