Gen Z to drive culture in 2024

Indian Gen Z Are Trend-Setters. Gen Z in India has shifted gears, from prioritizing careers to being super on point with meme preferences, and exploring a variety of food flavors. They’re totally leading the trend game, as per 2024 Instagram Trend Talk insights.

Gen Z is also the most connected generation, with 98% of Gen Z adults using social media. This makes them a powerful force in shaping culture, and Instagram is one of the most important platforms for them to express themselves and connect with others.

“The Instagram Trend Talk previews the trends expected to surface on Instagram in 2024, driven by Gen Z’s active pursuit. Indian Gen Z’s upbeat and entrepreneurial spirit stands out as they eagerly explore new interests and trends across different domains. Their dedication to chosen fandoms and commitment to self-improvement shine through distinctly in these insights. And, while in many aspects Indian Gen Z’s are similar to their global peers, these trends also show specific areas where they are different and unique.

These insights are derived from a survey carried out by the trend forecasting firm WGSN and Instagram, spanning the United States, UK, Brazil, India, and South Korea. The survey covered questions on Gen Z perception of work, relationships, fashion, beauty, food and social media, in the context of the upcoming year.

In 2024, Gen Z in India has ranked staying healthy, exploring career paths, and traveling as their top priorities. However, in contrast to other nations, Gen Z in India exhibits a stronger focus on their career pursuits. 43% hoped that 2024 will be their self-improvement era. It will be the year when they will invest in their personal growth and development.

Moving ahead, we can expect to see Gen Z continue to be a powerful force in shaping culture on Instagram in 2024. They will use the platform to express themselves, connect with others, and drive social change.