Generative AI to improve customer engagement

Generative AI is going to improve customer engagement, enhance operational efficiency, and drive innovation, believing that AI will play a significant role. With 89% of respondents expressing the belief that AI will play a role in analyzing and leveraging in-store shopping behaviour, it suggests a widespread recognition of AI's capabilities in enhancing retail operations.

AI's ability to process vast amounts of data and derive actionable insights makes it a valuable tool for retailers aiming to optimize their in-store experiences and drive sales.

This acknowledgment likely stems from the increasing integration of technology into various aspects of retail, including customer behaviour analysis and personalized marketing strategies.

Secondly, majority of people believe AI has the potential to improve the online advertising experience. AI can analyze user data to understand their interests and show them ads for products or services they're more likely to be interested in. This could lead to a more positive experience for both users and advertisers. With more relevant ads, users are more likely to click on them or pay attention to the message. This can benefit businesses by generating more leads and sales.

Thirdly, AI technologies excel in analyzing large volumes of data to extract actionable insights. By combining AI-powered analytics with global talent's understanding of local markets, consumer packaged goods brands can gain deeper insights into consumer behaviour, market trends, and competitive dynamics. This information can inform product innovation, pricing strategies, and marketing campaigns, ultimately driving growth and profitability.

Moving ahead, By leveraging global talent and AI, businesses can deliver personalized and localized experiences to customers worldwide. AI-driven analytics enable businesses to understand customer preferences, anticipate their needs, and provide tailored products and services. Global talent contributes to cultural sensitivity and ensures that customer experiences resonate with diverse audiences.