Google Ads releases auto-generated advertisement tool using generative AI

According to Dan Taylor, Vice President of Global Ads at Google, advertisers and businesses will now be able to auto-generate advertisements on Google Ads platform. Using Large Language Models (LLMs) and generative artificial intelligence (Gen AI), Google Ads will be able to create campaign workflows based on business prompts given by marketers. 

During his recent India visit Dan said, “It learns from the advertisers' landing pages, queries that are performing well and headlines that they’ve already approved to create entirely new creatives”. 

Taylor spoke about Gen AI tools introduced during Google I/O held on May 10 this year for marketers and advertisers like Performance Max, and how brands like Myntra, Samsung, HDFC, and Tata AIG saw up to 18 per cent higher conversions by adding AI to their marketing mix. Performance Max combines Google’s AI technologies across bidding, budget optimisation, audiences, creatives, attribution, and more. The company also reiterated its focus on privacy amid rising privacy regulations by countries. 

In a survey of 16,500 individuals from 11 Asia-Pacific markets, 8 out of 10 consumers recognised the importance of online privacy and security of their personal information. “So much so that 70 per cent of those consumers would stop engaging with a brand in response to a violation of their trust around data. So this is a real consumer concern. We’re rethinking Chrome and Android as platforms for privacy while working with the industry to develop internet and app experience with privacy at the core that still deliver great outcomes,” Taylor said. 

Taylor also said his company was engaging with the EU Commission “constructively” to address their concerns around Google’s ads business and avoid conflict of interest between consumers and advertisers.

As Gen AI capabilities are enabled across sectors and impact international discourse, Taylor said Google has been working on AI tools for a decade