Google announces new upgrades to Gemini app, AI Mode and Circle to Search

Google has announced a set of AI-powered upgrades across its services, including the Gemini app, AI Mode and Circle to Search. One major upgrade combines its Gemini AI models with its Shopping Graph, which consists of a massive database of 50 billion products and around 2 billion products updated hourly. It is also bringing a more conversational shopping experience to Search via AI Mode, besides announcing special upgrades to its Circle to Search feature for specific Android models. 

AI-Powered shopping across Gemini, Search

Google is introducing new shopping features directly within the Gemini app, allowing users to move from discovery to purchase within a single conversation. Instead of relying on traditional keyword searches, users can now get shoppable product listings, comparison tables, pricing information, and purchase links directly in chat, the company explained in a blog post.

The tech giant's new experience is powered by Google's Shopping Graph, an AI-powered database which aggregates product data from across the web. This is claimed to let users access up-to-date pricing, availability, and reviews without having to switch between multiple apps or tabs. This feature is currently available in both English and Hindi.

Shopping in AI Mode within Search is receiving upgrades. Users can now ask conversational queries and receive structured responses that include visuals and product comparisons. The results will also feature detailed insights such as pricing, reviews, and inventory information.

As per the company, the Circle to Search feature on supported devices, including the Google Pixel 10 and Samsung Galaxy S26 series, has been enhanced. Following the update, it can now identify and explore multiple objects within an image simultaneously. This means users can now circle or tap on different elements of an outfit, like clothing, footwear, and accessories, to find similar products online.