Google bringing AI-powered search to India

Google is expanding its generative AI search experience to India and Japan. The two countries are the first outside the US to get the 'new' search experience. The all-new AI-powered search feature is also known as Search Generative Experience, and will be available through Google’s Search Labs. Starting today (August 31), this AI-powered experience will be available in English and Hindi.  

Announcing the same, the tech giant’s blog post reads, "This week, we launched Search Labs in the first countries outside the U.S. — India and Japan — enabling people to opt into SGE to help them better understand topics faster, uncover new viewpoints and insights and get things done more easily." 

The blog post added that there is also a special feature for India. Users will be able to 'find a language toggle to help multilingual speakers easily switch back and forth between English and Hindi. And Indian users can also listen to the responses, which is a popular preference'. Coming to ads, they will continue appearing in dedicated slots throughout the search page. 

Usually, when one searches something on Google, a list of links to webpages are shown and then the user has to sort through various links to derive the information one needs. But with SGE, Google will do all the work for the user and there will be an AI-generated summary on top of the search results. In addition to this, Google is also focusing on search becoming more 'visual' in its approach and contains several images in the results as well. 

The user will have to scroll past the AI-generated summary to get to the original links incase he/she wants to dig deeper.