Google makes it easier to ditch Safari with new Chrome data import tool

The upcoming feature aims to simplify switching from Safari to Chrome on iOS by enabling direct import of browsing data, as Google tests guided migration tools alongside broader efforts to make platform switching easier.

Google is reportedly working on a new on-device data migration feature for iPhones that could significantly reduce friction for users moving from Apple’s Safari browser to Google Chrome. The feature, currently under testing, is designed to allow iOS users to transfer their Safari browsing data directly into Chrome without relying on desktop intermediaries.

If rolled out publicly, the tool would mark a notable step in Google’s efforts to make Chrome a more attractive default option for iPhone users, particularly those deeply embedded in Apple’s ecosystem.

Guided Safari import on iOS

According to reports citing beta versions of Chrome for iOS, Google is testing a guided “Safari import” option within Chrome’s settings. The feature is built around Safari’s existing ability to export browsing data into a compressed ZIP file stored locally on the device.

Once enabled, Chrome allows users to select this exported file and scans its contents before proceeding. The browser then presents a summary of the data available for transfer—such as bookmarks, browsing history, saved passwords and other website-related information—giving users visibility and control before finalising the migration.

The process is designed to be largely on-device, with Chrome notifying users that imported data will be associated with their Google account. After completion, users are prompted to delete the ZIP file, which Chrome flags as containing sensitive personal information.

Testing status and expected rollout

The Safari import feature is currently being tested in Chrome version 145 through Apple’s TestFlight programme. With Chrome 144 serving as the latest stable release on iOS, the appearance of the tool in public builds could happen in the near term, subject to testing feedback and platform approvals.

Google already offers Safari-to-Chrome data import on desktop platforms, but extending similar functionality to iPhones could help address one of the key barriers preventing users from switching browsers on mobile.

Easier cross-platform switching gains momentum

The browser migration effort comes amid broader moves across the industry to simplify platform switching. Apple, too, is reportedly developing enhanced tools to help users move data from iPhones to Android devices more seamlessly.

Recent iOS beta releases are said to support wireless iPhone-to-Android transfers, allowing users to move contacts, messages, photos, apps and other data by pairing devices using Wi-Fi and Bluetooth. However, early versions of this capability may be limited to select regions, including the European Union.

Together, these developments highlight growing pressure on platform owners to lower switching barriers, particularly as regulators and consumers push for greater choice and interoperability in digital ecosystems.