Google spends a lot to become default search engin

Google pays a lot to become the main search engine. In 2021, Google paid $26.3 billion to device manufacturers and browser developers to make Google the default search engine. This represents a significant investment, but it is one that Google is willing to make in order to maintain its market dominance in the search engine market.

There are a number of reasons why Google is willing to pay so much to be the default search engine. First, search is Google's core business. Search advertising accounts for the vast majority of Google's revenue. By being the default search engine, Google is able to capture more search traffic and generate more revenue from search advertising.

Google is willing to pay so much to be the default search engine to capture more search traffic and generate more revenue from search advertising.

Second, the default search engine has a significant advantage. When a user turns on a new device or opens a new browser, the default search engine is the first search engine they see. This gives the default search engine a significant advantage in terms of user adoption.

Third, it is difficult to switch search engines. Once a user starts using a particular search engine, they are likely to stick with it. This is because users become familiar with the search engine's interface and features. As a result, it is difficult for competing search engines to attract users away from Google.

Google's data collection practices are essential to its commercial profitability. Google collects a vast amount of data about its users, including their search queries, browser history, location data, and more. This data is used to target users with relevant ads, which is Google's main source of revenue.

Google also sells its data to other companies, such as marketing and advertising firms. This data can be used by these companies to create targeted marketing campaigns and to better understand their customers. Google's data sales are a relatively small part of its overall revenue, but they are still a significant source of income.

Google's payments to device manufacturers and browser developers have been criticized by some as anticompetitive. However, Google argues that its payments are necessary to maintain competition in the search engine market. Google claims that if it did not pay these companies, they would simply choose a different search engine to be the default.

The US Department of Justice is currently suing Google for antitrust violations. The Department of Justice alleges that Google's payments to device manufacturers and browser developers are illegal and that they have helped Google to maintain its monopoly power in the search engine market. The outcome of this lawsuit could have a significant impact on Google's business and the search engine market as a whole.