GoTo gets honoured for its Channel Partner Alliances in India

In this highly digitalised age, any type of business relies on IT services that require the simultaneous cooperation of multiple organisations – technology provider, service provider, vendor, distributors, etc. Through such alliances, partners come together to co-develop products, new information systems, share technical or managerial expertise, and sell to end customers. The importance of partnership has assumed a renewed focus today. From hardware manufacturers to SaaS providers, companies are leveraging partner ecosystems to enhance brand recognition, drive innovation, amplify sales, and provide a much-needed foothold for businesses in new markets.

These partnerships have become even more important in recent years with the growth of a new ‘network economy’ fuelled by hybrid work. The increasing complexity and scale of IT solutions available in this economy thereby necessitates specialist help to enhance and customise solutions.

But what’s the secret sauce to a successful partnership? The answer is flexible IT systems. As businesses continue to support long-term flexible work, the right technology has become essential to support increased connections between vendors, partners, and customers, and can serve as the enabler of strategic alliances between channel partners and technology service providers in the market.

GoTo, an all-in-one business communications and IT support platform, is at the forefront of building a strong footprint in India with the help of its partner ecosystem. GoTo Resolve modernises IT support by bringing together all the tools SMEs need, along with the expertise of channel partners, to manage and support their dispersed workforce. GoTo builds flexible and robust IT solutions for customers and partners alike. Through their partner-first approach, GoTo readily taps into the expertise of its partners to benefit local customers, and offers dedicated resources to support and empower the partner community to grow their business with GoTo’s solution offerings in order to securely serve their SME customers. This year GoTo announced MSP-specific features integrated into GoTo Resolve that specifically helps MSPs meet the evolving needs of today’s SMBs with frictionless, fast, and flexible support, without the hefty price tag. Their key features like Remote Monitoring & Management, Multi-Tenancy Administration, Professional Services Automation Integrations, Endpoint Protection Software, and Configurable Reporting - address the business pain points of partners as well as end-customers.

To recognise this dedication in serving the partner community, GoTo was chosen as ‘The Best IT Support Solutions Provider’ of the year at The Star Night Awards 2022. The award is presented each year by VARIndia to industry leaders and partners who embody channel excellence. It honours executives for their cutting-edge innovation, vision, and advocacy of the partner channel.

“Partners have played a very important role in the growth of GoTo and will continue to be an integral part of our business roadmap. We are thrilled to be recognised by VARIndia for the work we are doing with partners to serve the unique needs of Indian enterprises of all scale. Our collaboration with our partner ecosystem has enabled GoTo’s accelerated growth in the region, and we are committed to supporting our partners through new and enhanced programs and initiatives to empower them to be successful at every stage,” said Yvette McEnearney, Director of Partner Sales APAC, GoTo.

The 21st edition of the annual award ceremony was held in November 2022 with over 300 partners (VARs) joining the hybrid event from across the country. Every year it brings together leading technology vendors, national distributors, MSPs, GSIs, solution partners, channel heads, along with technology decision makers like CMOs, CIOs, CDOs, CTOs, Data Scientists, IT Consultants, and more. Industry leaders driving the new wave of growth come together and discuss industry trends, forge new relationships and business opportunities.